Some women assume Planned Parenthood has nothing to do with them—no relevance, no connection.Planned Parenthood is often misunderstood, its mission reduced to a single idea.But this campaign isn’t about politics. It’s about the connections we often overlook—the universal struggles of being a woman: the fear, the pain, the silence.

We took those shared experiences and reframed them—with empathy, understanding, and care. A single word scratched into the struggle. A simple way to say, “We see you.”

Because being a woman is never simple. It’s fear. It’s pain. It’s complex. But no matter how complex it gets—We Got You.